Edify’s Niche Market

by Feb 3, 2025

Edify operates within a specific niche, bridging the financial gap between microfinance institutions and commercial banks to support independent, low-fee schools. This market is often underserved, as the financial needs of these schools fall outside the lending ranges of both microfinance providers and traditional banks.

Microfinance institutions typically offer small loans ranging from $50 to $1,200 USD, which are well-suited for very small businesses but insufficient for larger educational needs. On the other hand, commercial banks focus on larger loans starting at $30,000 USD or more, which are often out of reach for independent, low-fee schools due to steep requirements and costs.

This is where Edify steps in. About 90% of Edify’s loans fall between $1,200 and $25,000 USD, a range that perfectly meets the needs of private schools seeking capital for projects like classroom expansions, facility upgrades, and computer labs. By offering these loans, Edify empowers schools to grow sustainably, improve their infrastructure, equip the school with education technology, and provide quality education to underserved communities.

This focused approach allows Edify to create meaningful impact, helping bridge the funding gap for schools striving to transform lives through Christ-centered education.